Name Branding Strategy Product Video Photo Marketing Social PR
Straight out of West Texas with desert vibes and cowboy cool, Ranch Water is a smooth and delicious mix of 100% premium-grade agave tequila, lime juice and sparkling water. This hot new adult beverage holds contested origins and bubbling debate about proper ingredients, a problem this Ranch Water has perfected.
Beyondigital teams up with Elm Fork Beverage to develop a name and brand design to launch ‘The Standard’. Beginning with strategy and research to define market opportunities and positioning, we proceeded into pitch decks and supporting materials aimed at securing distribution.
After all of the packaging for three flavors is resolved and produced, we turn focus onto rollout activation, sustainable marketing campaigns, promotional and technical support.