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Casino Mine Ranch is a Northern Californian wine producer and vineyard located in Amador County, aka ‘Gold Rush’ country. This special place was founded 100 years ago by Aunt Simone, who’s irreverent spirit lead her here looking to strike it rich. The name ‘Casino Mine Ranch’ roots back to Simone’s gamble to come here in pursuit of Gold. Today, this facility hosts tastings and exclusive culinary events within modern day facilities, where they closely guard fabled tales and a rich history. This boutique producer even archives their wine within the depths of Simone’s original gold mine!
Beyondigital jumped into this project on a mission to immortalize the brand through a series of short films, based on vibrantly-detailed true stories told from its descendants. Starting with ‘Simone’, the first installment depicts how founder Simone killed a bear, followed by ‘Rattler’, a childhood memory of a near-miss encounter with a rattlesnake. These stories paint a colorful brand story that loyal patrons contemplate over their favorite glass of Casino Mine Ranch wine.
The legend lives on through daily posts on Instagram, Facebook and various promotional campaigns. Follow our ‘How To Survive at Casino Mine Ranch’ campaign to learn essential survival skills, providing step-by-step instruction on how to be a bad-ass. This style of content marketing is innovative for the wine business, which we took from a near zero following to 10k+ within 120 days. Go ahead. #FeelTheGamble at www.casinomineranch.com.