Branding Creative Strategy Web Education Video Photo Print
1 in 4 people die of heart disease, more deadly than all cancers combined. Known more commonly as the ‘silent killer’, most patients exhibit no physical symptoms prior to an adverse event. HeartSciences’ MyoVista® Testing Device is breakthrough technology in electrocardiography, designed to assist in the early detection of heart disease. Everyday physicians use this new medical device to test and respond to heart related issues faster than any other known technology in the world. This transformational tool is easy to use and can save lives.
Beyondigital has been partnered with HeartSciences since 2014, prior to the release of their first prototype unit. We have worked closely with both executive and engineering teams to develop the story of this amazing device. Various phases of business objectives have leveraged their continuously evolving website as the primary tool to procure seed funding, drive product development, and eventually host the final product launch into mainstream marketing campaigns. As with most new product start-ups, the positioning of this highly specialized medical device has evolved through various stages from inception to global distribution. Beyondigital has been there since the beginning, providing collaborative communication strategy, and producing digital and print tools targeted to investors and consumer groups. From conceptual illustrations and prototypes, to product rollout and clinical deployment, our journey has been continuously focused on saving lives one heartbeat at a time.