Creative Strategy Web Apps Video Photo Print Inventory Advertising
Covington’s Nursery & Landscape is the largest retail and wholesale nursery in Texas, with over 18 acres of premium trees, plants, and flowers to choose from. A full-scale growing operation allows them to offer the highest quality plants to local area residents, landscape architects, and wholesale customers since 1972. They operate a thriving retail business, landscape business, and wholesale operation that is considered not only the best in Texas, but recognized as a national treasure.
When Beyondigital was introduced to Covingtons, their website, marketing, and inventory control systems were severely antiquated. We began by developing a core story of quality, service, and foundational family values that transcend generations. This theme evolved through their new website into marketing and advertising campaigns. We developed proprietary technology that allowed for their full inventory to be published in real time to their website. An automated newsletter system publishes original content through the site into customer inboxes each week. A digital gardening guide, a first of its kind, allows North Texas residents to discover over 100,000 varieties of plants, flowers, and trees that thrive in our area. Go to www.CovingtonNursery.com to explore this place like no other.