Trinity Industries

Branding    Creative    Strategy    Web    Trade Show    Advertising    Video    Photo    Print     Signage

Trinity Industries

Trinity Industries is a diversified industrial company that provides products and services to the energy, chemical, agriculture, transportation, and construction sectors. Trinity operates five principal business segments: the Rail Group, the Railcar Leasing and Management Services Group, the Inland Barge Group, the Construction Products Group, and the Energy Equipment Group. This public company is traded on the New York Stock Exchange under the symbol TRN.

Starting in 2012, Beyondigital was engaged to rebrand the Trinity Highway Products division. The effort was successful and expanded through the other divisions of Trinity Industries. From websites and digital, to anything print and display, Beyondigital has facilitated the rebranding and rollout of the new brand campaign.

One notable project was for their Human Resources division. After a contract was awarded which required the recruitment of 8,000 welders, Beyondigital created and deployed the ‘I Am Trinity’ campaign. Immersive photo and video testimonials from various branches of the company were developed and featured on TrinityCareers.com. Trinity’s amazing culture is documented and presented in a way that appeals to the most talented welders and craftsman nationwide, which was instrumental in their fulfillment of that contract and ongoing talent recruiting.

Trinity Industries

We’ve never looked back on our decision to hire Beyondigital versus a large agency. Their attention to detail, collaborative energy, and flexibility makes Beyondigital our go-to partners for projects large or small. Great team, great results, and lots of fun along the way.

Theresa Stultz

2018-05-05T11:59:04+00:00

Theresa Stultz